Grab, Go, Sip.
Riunite was a popular wine in the 80s & 90s. It's demographic was older and it wanted to reach Millennials & Gen Z with its new line of canned sangrias. The brand wanted to showcase that the cans were the perfect fizzy drink to grab for any summer adventure.
SOCIAL ADS
Giphy Stickers
Giphy stickers are a fun integration into programming such as influencer Stories and the brand’s own organic/paid ads. They also increase brand awareness and discoverability.
Riunite gained 3.35M views in the first two months after the stickers went live.
INFLUENCERS
Riunite engaged in a national influencer program to support the canned sangria launch and help bring awareness to the product on social media. Nine influencers were strategically chosen and tasked with creating their favorite outdoor setting for sipping Riunite Canned Sangria.
To demonstrate the convenience of the cans, the influencers created their content at pools, parks, beaches, hikes, and more. Each influencer feed post was reposted to Riunite’s feed. @riunite also shared Instagram Stories to keep followers engaged.
9 Influencers | 627,212 Impressions | 38,335 Engagements
Bottle Wines
Photography & COcktail Development
Riunite wanted to target a younger demographic and showcase their wines used in cocktails & cooking. We developed custom recipes for different seasons. Light and refreshing day cocktails to be enjoyed in the sun and cozy and warm cocktails for the winter. These images were used for social and digital applications.
Summer Cocktails
Winter Cocktails