TINCUP is a blended American whiskey made for the outdoors. The bottle comes with a metal cap that also doubles as a glass, perfect for adventures. The creative is shot with Colorado mountains as a backdrop to emphasize the Rocky Mountain water the liquid is cut with.
We partnered with personalities synonymous with the outdoors like Loki the Wolfdog and Renan Ozturk to build clout in the outdoor community. These relationships we built eventually led to their appearances in print ads and TVC.
YOUTUBE Bumper Ad
TINCUP RYE LAUNCH
For the launch of TINCUP RYE, we journeyed to the town of Tin Cup, Colorado, the small mountain town TINCUP was named after. We hit up numerous campsites, trails, forests to capture content for the launch, including a couple images that tease the new release by showing the other SKUs in focus with TINCUP Rye in the background.
TINCUP TVC
TINCUP is a whiskey made for sharing, it is enjoyed on the mountains and celebrates the camaraderie you build with people you meet along the way. The Media Grind leveraged it's relationships in the outdoor industry to bring in big names like renowned climber - Renan Ozturk, TNF Climber - Sam Elias, Outdoor film maker - Max Lowe, and more to tell this story of camaraderie.
