Mezcal Creyente is a small, artisanal blend of two distinct mezcals from two distinct regions of Oaxaca. The brand is rooted in Oaxacan mysticism and spirituality, paying homage to the traditions of the region.
Glacce collaboration
Mezcal Creyente wanted an authentic way to reach Californian consumers and create a place for itself in the lifestyle space. We were tasked with creating an integrated campaign that would bring the brand to life and connect it with a cultural trend.
Our solution was to tap into the ongoing crystal obsession, highlighted by 20+ million posts on social, by creating a brand partnership to develop the ultimate crystal-energy-charged mixology kit.
Mezcal Creyente partnered with Glacce, a luxury-spiritual lifestyle brand best known for their crystal-infused water bottles, beloved by celebrity fans and media alike. We were able to leverage the brand’s founders to drive larger reach and engagement for the campaign.
