Teeling was launching a very limited 32 year old Irish Whiskey. This release ages the same award winning liquid as their 30yo & 24yo in Purple Muscat barrels. Having the previous releases slightly fade in the background allowed the 32yo to stand out while paying homage to the award winning legacy.
For this concept, we built a custom barrel with a golden plaque that pulls design cues from the label. The dark atmosphere sets the tone and brings the focus to the bottle.
I designed additional collateral to aid in guided tastings by the Master Distiller and brand team. To give a premium feel, the collateral was printed on 80lb paper with a soft touch finish. Spot UV was used to subtly bring in the branding & gold foil was used to add to luxuriousness. All these elements help tell the story of how rare this whiskey is, with only 283 bottles produced.
Additional images used for marketing materials & social.
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